The Business of Influence

Join Coffee x Comms for The Business of Influence, a morning exploring the opportunities in content creation, talent management, affiliate marketing, PR and campaigns. We’re bringing together a panel of creators and industry experts to discuss how they got started, what their work actually involves and what it takes to build a career in and around influence. From growing an online community to managing talent and bringing brand partnerships to life, we’ll unpack the work happening both on screen and behind the scenes. Meet the panel: Naomi Kebble: Content Creator & Founder, MIOU Matcha Naomi combines content creation with entrepreneurship as the founder of MIOU Matcha, a brand inspired by her family’s four-generation connection to the Japanese tea industry. Muskan Sharma: Content Creator A Melbourne creator sharing fashion, beauty, lifestyle and culture, Muskan balances content creation with a 9-5. She brings her online community together through real-world events. Alanah Moir: Head of Strategy & Growth, Day Management Alanah brings the talent management perspective, with insight into the relationships between creators, brands and agencies, and the strategy behind building lasting careers in influence. Ash Bell: Senior Strategic Partnerships Manager and Creator. Sticki Working across creator and influencer marketing, Ash brings a practical understanding of how brands and creators collaborate, from finding the right talent to developing and delivering campaigns. Mia Paladino: Account Coordinator, Lifestyle, onetwo agency Mia brings an agency perspective from the world of lifestyle PR, adding to the conversation about the career opportunities surrounding brands, communications and influence. Whether you’re studying, starting your career or already working in marketing, PR or social media, come along to learn from the panel and meet others with similar interests. Saturday 21 November 2026 | 10:30am–12:30pm Union House Rooftop Terrace, 270 Swan Street, Richmond Coffee and pastries included.