Inner West Startups + Tech: Go-to-Market - The Art of Startup Positioning | Rozelle, Sydney

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Can your customers explain what you do in one sentence? If not, you’re not alone, and this one’s for you. Our Go-to-Market panel is locked in: three founders who’ve taken products to market at every scale, from scrappy startup to acquisition. You’ll walk away : Which slice of the market you can actually win How to explain your business so people get it in five seconds What worked, what flopped, and why How to land your first paying customers (and the next 100) THE PANEL Anish Deenadayalan, Founder and CEO, Guin.ai Two-time founder. Sold his startup Frilp to Freshworks, then grew Freshchat to $13M ARR. Spent 10+ years building products at Atlassian and Freshworks. Now he’s building an AI video editor that turns hours of raw footage into on-brand first cuts while you sleep. Andrea Darling, Fractional CMO and Chief Impact Maker at Darling Marketing Helped Klarna crack the Australian market, winning 500K+ customers in 12 months. 20+ years building brands for Optus, Amex and Westpac, including Optus’ Clever Buoy, which won Australia’s first Titanium Cannes Lion. Brendan Lee, Founder of Conversions Today $100m+ in revenue generated for clients over 20+ years in sales and marketing. He helps founders sharpen their positioning so the right customers say yes, faster. WHO IT'S FOR Founders from pre-launch through to Series A. Operators in sales, marketing and product. Investors who want to see what's being built in the Inner West. Anyone who has ever struggled to explain what they do at a barbecue. AGENDA 6:00pm - Doors open, drinks, say hello 6:30pm - Pizza 7:00pm - Speakers and Questions 7:45pm - More pizza 8:00pm - Pitches: founders, five minutes each, founder's ask the room 9:00pm - Wrap up WANT TO PITCH? Apply at https://www.innerwest.tech/pitch. WHERE Red Mill Rum, 176 Mullens Street, Rozelle, Sydney. Inner West Startups + Tech is the founder and operator community for Sydney's Inner West. We meet monthly at Red Mill Rum in Rozelle. Sign up to the mailing list at innerw